The Digital Forest Blog

Digital Forest on the Adobe Business Catalyst Advisory Board

Fri, 13 Apr 2012 14:31:00 GMT

We are very pleased to announce that Digital Forest Interactive has been invited to be a part of the Adobe Business Catalyst Advisory Board. This is a great opportunity as only 100 Business Catalyst Partners Internationally are on the Board and it allows us to be involved in the direction and development of the Business Catalyst platform.

We are looking forward to working more closely with Adobe and other BC Partners to make Business Catalyst the very best Online Business Platform.

20 Twitter Promotion Ideas

Thu, 12 Apr 2012 14:06:00 GMT

Create a twitter account with url related to your business. Make sure that your business or website name included in it. For example http://www.twitter.com/webapprater

Upload image for your twitter profile and optimize the image using free twitter tools.
Add your corporate business website URL in profile, so that visitors come to know your website presence.
Promote your twitter presence by adding twitter link on websites, email signatures, customers newsletter and so on.
Do not forget to include your brand name as the title of your profile.
Use Free Google keyword tool to select keywords related to your business and add it with your tweets using the “#” symbol before it.
Use your keyword in first 30 characters of your tweet which will be easily track by google real time search engine.
Select some important keywords of your business and include in your “bio” section.
Find your targeted audience based on their interest and this is the most important part of twitter business promotion.
Use Twitter directories like twellow , Justtweetit to find your targeted audience in category wise and start follow them.
Start follow the influencers related to your business or industry which makes you up to date with industry updates.
Use twitter profile management tool like Hootsuite to manage your multiple twitter account, in case of various business.
Use collaborative tweeting tool cotweet.com – Make conversation using this tool. It will bring more exposure to your business.
Post tweets about useful links, resources, images, info graphs related to your business.
Search the topic related to your business and talk to influencer.
Send direct message to the people about your product or service. (people who is need of your business related service)
Post new product screen shots on twitpic.com portal.
Increase sales using twitter by giving special offers and coupons to your followers. (Use twtqpon app to distribute your coupon via twitter)
Send your offers to your followers using twitter bulk message sending application. Before sending direct messages analyze the interest of your followers
Security is necessary for your business twitter profile. User strong password to protect your twitter account from hackers. If you find any security issues, change your password immediately without fail. Do not link links send via direct messaged from anonymous.

I Hope the above twitter tips will help you to empower your business with powerful social media Twitter. Follow the tips gradually to attain positive results on your business promotion.

Tesco traffic figures

Thu, 24 Mar 2011 13:58:00 GMT

One of the most useful information in understanding the online environment is knowing what traffic other sites get, however most sites don’t reveal this information publicly, and ‘guestimate’ traffic figures from the the likes of Hitwise and Experian can offer differ dramatically .
This being the case we are going to try and post site traffic figures when we get the information direct from the company. We will state the sources at the time, and the accuracy of the stats will obviously depend on the source – you can assess that yourself, but this will give you some excellent benchmarking figures.
Tesco.com recently let slip on a Dragons Den follow up program that their total site traffic was in the region of 2.7 million a week, with the grocery site alone getting .5 million visitors a week. It wasn’t clear if this was unique visitors.
Based on the date of the program we presume these figures were in 2009-2010

What can get my email campaign blocked by spam filters?

Thu, 24 Mar 2011 15:14:00 GMT

Top Phrases not to use!
There are a miriad of phrases used by some of the spam filters to trigger a block for your email campaign, using terms that pertain to online pharmaceuticals and other general spam topics will get you flagged up in spam filters but also promotional terms such as "free" can affect your score. Other less obvious ones:

“extra inches” will score you 3.1 by spam assassin.
“Dear” will get you 2.7 spam points in spam assissin.
“Stop Further Distribution” placed in your footer - instead of "unsubscribe' will get you 3.1 spam points!
“You registered with a partner” in the body text often flags that your email list is not opt in!
Tricks like writing F.R.E.E. don't fool latest generation of SPAM software! Don't use alternate characters or other tricks like L@@K At THIS!

SPAM Assassin, a frequently used anti-SPAM application, publishes this list of SPAM attributes that it searches for:

Body of email incorporates a tracking ID number
Body of email contains a large block of hexadecimal code
Body of email contains one or more lines of "YELLING" (i.e., all-caps)
Email includes Microsoft executable program
Email body has at least 70 percent blank lines
Email header indicates message was sent directly from dynamic IP address
Email From field appears to not contain a real name
Email From field ends in numbers
Email header contains numbers mixed in with letters
Email subject includes the term "offer"
Email to: field contains spaces
Email Reply to field is empty
Subject has exclamation mark and question mark
Subject is ALL-CAPS
Email subject starts with an advertising tag
Email From: field contains the term "friend"
Subject contains "As Seen"
Subject starts with dollar amount
Subject contains "Double Your"
Subject contains "For Only"
Subject contains "FREE"
Subject contains "Free Instant"
Email contains excessive images without much text
Email body contains the term "nobody's perfect"
Email body claims not to be spam