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Tesco traffic figures
One of the most useful information in understanding the online environment is knowing what traffic other sites get, however most sites don’t reveal this information publicly, and ‘guestimate’ traffic figures from the the likes of Hitwise and Experian can offer differ dramatically .
This being the case we are going to try and post site traffic figures when we get the information direct from the company. We will state the sources at the time, and the accuracy of the stats will obviously depend on the source – you can assess that yourself, but this will give you some excellent benchmarking figures.
Tesco.com recently let slip on a Dragons Den follow up program that their total site traffic was in the region of 2.7 million a week, with the grocery site alone getting .5 million visitors a week. It wasn’t clear if this was unique visitors.
Based on the date of the program we presume these figures were in 2009-2010
This being the case we are going to try and post site traffic figures when we get the information direct from the company. We will state the sources at the time, and the accuracy of the stats will obviously depend on the source – you can assess that yourself, but this will give you some excellent benchmarking figures.
Tesco.com recently let slip on a Dragons Den follow up program that their total site traffic was in the region of 2.7 million a week, with the grocery site alone getting .5 million visitors a week. It wasn’t clear if this was unique visitors.
Based on the date of the program we presume these figures were in 2009-2010
What can get my email campaign blocked by spam filters?
Top Phrases not to use!
There are a miriad of phrases used by some of the spam filters to trigger a block for your email campaign, using terms that pertain to online pharmaceuticals and other general spam topics will get you flagged up in spam filters but also promotional terms such as "free" can affect your score. Other less obvious ones:
“extra inches” will score you 3.1 by spam assassin.
“Dear” will get you 2.7 spam points in spam assissin.
“Stop Further Distribution” placed in your footer - instead of "unsubscribe' will get you 3.1 spam points!
“You registered with a partner” in the body text often flags that your email list is not opt in!
Tricks like writing F.R.E.E. don't fool latest generation of SPAM software! Don't use alternate characters or other tricks like L@@K At THIS!
SPAM Assassin, a frequently used anti-SPAM application, publishes this list of SPAM attributes that it searches for:
There are a miriad of phrases used by some of the spam filters to trigger a block for your email campaign, using terms that pertain to online pharmaceuticals and other general spam topics will get you flagged up in spam filters but also promotional terms such as "free" can affect your score. Other less obvious ones:
“extra inches” will score you 3.1 by spam assassin.
“Dear” will get you 2.7 spam points in spam assissin.
“Stop Further Distribution” placed in your footer - instead of "unsubscribe' will get you 3.1 spam points!
“You registered with a partner” in the body text often flags that your email list is not opt in!
Tricks like writing F.R.E.E. don't fool latest generation of SPAM software! Don't use alternate characters or other tricks like L@@K At THIS!
SPAM Assassin, a frequently used anti-SPAM application, publishes this list of SPAM attributes that it searches for:
- Body of email incorporates a tracking ID number
- Body of email contains a large block of hexadecimal code
- Body of email contains one or more lines of "YELLING" (i.e., all-caps)
- Email includes Microsoft executable program
- Email body has at least 70 percent blank lines
- Email header indicates message was sent directly from dynamic IP address
- Email From field appears to not contain a real name
- Email From field ends in numbers
- Email header contains numbers mixed in with letters
- Email subject includes the term "offer"
- Email to: field contains spaces
- Email Reply to field is empty
- Subject has exclamation mark and question mark
- Subject is ALL-CAPS
- Email subject starts with an advertising tag
- Email From: field contains the term "friend"
- Subject contains "As Seen"
- Subject starts with dollar amount
- Subject contains "Double Your"
- Subject contains "For Only"
- Subject contains "FREE"
- Subject contains "Free Instant"
- Email contains excessive images without much text
- Email body contains the term "nobody's perfect"
- Email body claims not to be spam
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