Frequently Asked Questions


 
1. How do I set up Windows live mail for my mail account?
Setup Microsoft Windows Live Mail to send & receive email using Post office Protocol (POP3) and your email account.


Windows Live Mail Login screen shown in Microsoft Windows 7

Have the following ready before you start:

  • Your POP and SMTP server name.
  • Your email address.
  • Your email password.
  • Windows Live Mail installed on your computer.

Configuring Windows Live Mail
Open Windows Live Mail. If you’ve just installed Windows Live Mail it will show in your Start Menu. Alternatively, click Start Menu > All Programs > Windows Live > Windows Live Mail.


Windows 7 Start Menu

If this is the first time you have run Windows Mail, it will ask you to add a new account.
If no window appears, click Add e-mail account from the menu on the left.


Add e-mail account link in Windows Live Mail

Enter your E-mail Address, Password and Name.
Tick Manually configure server settings for e-mail account.
Click the Next button.


Add Email Account – Window Live Mail

You’re now prompted to enter information about your incoming and outgoing mail servers.
For My Incoming Mail Server is a select POP3.
Enter your Incoming POP Mail Server – replacing example.com with the mail server details.
For Login ID, enter your email address. For example, info@example.com
Enter your SMTP Mail Server – replacing example.com with the mail server details.
Tick My outgoing server requires authentication.


Add Server Settings – POP3 – Window Live Mail

When you’ve completed all the fields, click the Next button.
Click Finish.


Account added successfully – Window Live MailSuccess screen – Window Live Mail

Your Business catalyst email account now appears on the left-side of Windows Live Mail.


New account displayed in Windows Live Mail main screen

From Windows Live Mail’s top menu, click Sync (Or press F5) to send & receive email.


Sync Email Accounts – Windows Live Mail

Windows Live Mail should now download any email saved in your  email account.

2. What can get my email campaign blocked by spam filters?

Top Phrases not to use!

There are a miriad of phrases used by some of the spam filters to trigger a block for your email campaign, here are a few (higher scores are worse!):

Obviously using terms that pertain to online pharmaceuticals and other general spam topics will get you flagged up in spam filters but also promotional terms  such as "free" can affect your score.

Other less obvious ones:

  • “extra inches” will score you 3.1 by spam assassin. 
  • “Dear” will get you 2.7 spam points in spam assissin.
  • “Stop Further Distribution” placed in your footer - instead of "unsubscribe' will get you 3.1 spam points!
  • “You registered with a partner” in the body text often flags that your email list is not opt in!
  • Tricks like writing F.R.E.E. don't fool latest generation of SPAM software! Don't use alternate characters or other tricks like L@@K At THIS!

Spam Assassin top attributes...

SPAM Assassin, a frequently used anti-SPAM application, publishes this list of SPAM attributes that it searches for:

  • Body of email incorporates a tracking ID number
  • Body of email contains a large block of hexadecimal code
  • Body of email contains one or more lines of "YELLING" (i.e., all-caps)
  • Email includes Microsoft executable program
  • Email body has at least 70 percent blank lines
  • Email header indicates message was sent directly from dynamic IP address
  • Email From field appears to not contain a real name
  • Email From field ends in numbers
  • Email header contains numbers mixed in with letters
  • Email subject includes the term "offer"
  • Email to: field contains spaces
  • Email Reply to field is empty
  • Subject has exclamation mark and question mark
  • Subject is ALL-CAPS
  • Email subject starts with an advertising tag
  • Email From: field contains the term "friend"
  • Subject contains "As Seen"
  • Subject starts with dollar amount
  • Subject contains "Double Your"
  • Subject contains "For Only"
  • Subject contains "FREE"
  • Subject contains "Free Instant"
  • Email contains excessive images without much text
  • Email body contains the term "nobody's perfect"
  • Email body claims not to be spam